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Creating of local network of community midwives (Action research)
Zachová, Tereza ; Hájková Klíčová, Kateřina (advisor) ; Bosá, Monika (referee)
This thesis is based on action research which sits at the interface of midwifery and the management of health and social organizations. It maps the development of a local network of community midwives in Brno between 2021 and 2022. In the beginning, a Brno community midwife had a dream to work in a birthing house (midwifery unit). However, as this is currently impossible in the Czech Republic, she looked for different ways to work with her colleagues to provide accessible and quality care to women who demanded it. Thanks to a grant from the Brno-Centre district, five facilitated meetings of midwives were held. These meetings explored the motives and needs of midwives, the obstacles they face and their experiences in their practice. In this way, a service was being gradually designed that could provide women with individualised comprehensive support and care during pregnancy, birth and the postpartum period, provided by midwives. Today, the original dream has taken concrete form - Nest. It is a (for now informal) group of midwives who meet regularly, have a defined common vision, shared values and principles of care, collect statistics from births, have regular supervision and gradually implement a system of substitution. They are becoming recognised among other professionals in their locality and...
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Service Design in Public Libraries
Šnýdl, Jakub ; Dombrovská, Michaela (advisor) ; Nekolová, Kateřina (referee)
This thesis deals with service design in public libraries. The theses consists of a theoretical part and a practical part. The theoretical part describes the services in public libraries. Then basics and principles of design services are introduced. This is followed by an overview of service design tools and methods suitable for use in libraries. The practical part analyzes services of the Matěj Josef Sychra Library from a user perspective, using tools and methods of service design and some possible improvements of these services are suggested.
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Before and Beyond Embedding: A Reference Fable from the National Library of Technology in Prague
Skenderija, Sasha ; Stehlík, Martin ; Houdek, Tomáš
Rewind the tape telling the story of reference services at the National Library of Technology (NTK) in Prague to 2009: a closed stacks specialized library with a long, complicated institutional history re-opens its arms to the public with a new “open stacks spirit” in an innovative building—an architectural jewel. Students (80% of all visitors) and the public embrace an inspiring space in the heart of a STEM campus and it rapidly fills with activities ranging from conferences to art exhibitions to concerts. But lost in this mélange are modern academic reference and information services. Despite being governed and financed directly by the Czech Ministry of Education, the narrative of value to academic stakeholders is shyly whispered. “We’re the flagship of Czech librarianship,” we gloat. Nothing, and almost no one, shouts: “We can help you succeed in your academic journey.” Fast-forward to 2017. In our paper, we will relate how we are weaving together the first fabrics of academic value narratives. Our story has not been linear; threads related to internal strategic planning, creation of intranets and reusable staff educational modules entwine with other threads (user-based online development, social media statements, “backward designed” instructional efforts) which we discuss using notable examples. Common to all narratives are themes of academic success, rigor, and individual engagement; internally in relation to ongoing staff development and externally, with intimate involvement (even bowling!) with colleagues and students. While our campus may not yet be fully ready for such approaches, we are now strongly declaring our value as essential players in the successful education of students.
Fulltext: idr-1106_1 -  PDF
Slides: 122-Skenderija-presentation - PDF
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Service Design in Public Libraries
Šnýdl, Jakub ; Dombrovská, Michaela (advisor) ; Nekolová, Kateřina (referee)
This thesis deals with service design in public libraries. The theses consists of a theoretical part and a practical part. The theoretical part describes the services in public libraries. Then basics and principles of design services are introduced. This is followed by an overview of service design tools and methods suitable for use in libraries. The practical part analyzes services of the Matěj Josef Sychra Library from a user perspective, using tools and methods of service design and some possible improvements of these services are suggested.
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Services for Effective Rural Governance - A Design Thinking View
Zejda, Vladimír ; Jiřinová, Kateřina (advisor) ; Jetmar, Marek (referee)
This paper takes a look at the challenges mayors of Czech small towns face in they day-to-day job and presents a comprehensive overview of ways they can be addressed. It then focuses on the non-financial and non-legislative tools of cooperation and external support in particular, which are introduced under a collective name "services for effective rural governance". The thesis then presents on the concept of "service design" and its uses in the public sector. Consequently, this method is used to analyze and propose changes to the currently available services for effective rural governance so that they best serve the small town mayors.
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Service design Zátiší Catering Group, a.s.
Vaňková, Jana ; Jiřinová, Kateřina (advisor) ; Barton, Monika (referee)
The thesis "Service Design of Zátiší Catering Group, a.s." is focused on the management of innovations and service design. The aim is to analyse and identify possible potential and opportunities for improvement of catering services in Zatiší Catering Group, a.s. Content of the thesis includes research of service design and innovation process, study based on application of the design service approaches, introduction of the study outputs, actual project of a new service design and recommendations. Following methods and techniques were used in research: persona, contextual interview, service safari, benchmarking, service blueprints, empathy map, product box. The thesis should contribute to the theoretical determination of service design and its following aplication in the design of a specific service. Final outcome of the study is a service proposal for a canteen in Lycée Français de Prague.
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Design of the library curriculum from A to Z
Škyřík, Petr
Tato přenáška je na pomezí designu služeb, managementu a vzdělávání. Rád bych v ní představil aplikovaný myšlenkový model, který uplatňuji při tvorbě knihovnického kurikula u nás na KISK. Domnívám se, že to může být poučně/inspirativní/odstrašující pro všechny, kteří řídí nějakou instituci či projekt. Pár klíčových pojmů: Analýza zájmových skupin, Benchlearning, Budování značky, Hodnotová analýza, Kaizen, Organický růst, Porucha paměti, atd. :)
Slides: idr-596_1 - PDF
Video: idr-596_2 -  MP4
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Service innovation: The use of service design in practice
Kánská, Kateřina ; Jaklová, Martina L. (advisor) ; Siser, Roman (referee)
The theoretical part is devoted to an explanation of the issue. Specifics of services are outlined as well as trends that will shape future services. A service design is presented as a main topic. Its aim is to find all customer-service "touchpoints", to discover a customer's journey through the service and, on the basis of these inputs, to innovate the service for the highest customer satisfaction and efficiency for a provider on the other hand. There are also presented arguments for the service design as well as methods how services can be improved -- "customer journey map", "personas", own experience with the service, "ethnographic research" and "webdesign". These methods are also used in a practical part. The practical use of the service design is shown on a business "Glasses home". Its focus is a sale of glasses through an e-shop bryle-domu.cz as well as through a patented self-service optician "Optiscont". Using the previously introduced methods, a survey for "Glasses home" is realised. The survey have two phases. The first phase is devoted to the testing of a service prototype, the second phase is devoted to the complex assessment of the service that has been innovated based on the first phase. The final part is devoted to interpretation of results. Based on the practical part, a "customer journey map" is compiled, including "personas" -- archetypes of service customers. The "reservoir of good will" is used to present the strengths and weaknesses of the service. Finally, recommendations for innovations are formulated. The main message is to simplify the website, to explain the "Optiscont" concept to customers at the point of sale and to focus on interconnecting all touchpoints.
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